1. Product & Service Competitiveness
To deliver a range of health insurance & health related products with exceptional service standards that are tailored to selected niche communities, aligned to customer needs, financially viable and recognised independently as competitive.
2. Growth
To adopt a substantive organic growth strategy through distribution channels appropriate to the selected niche markets within agreed financial performance criteria and to pursue opportunistic acquisition and management service opportunities for the purpose of strengthening the company capability.
3. Financial Strength
To effectively manage costs given the financial pressures in the industry & to keep premiums below industry averages in the long term. To generate underwriting surpluses & maximise capital management to maintain the financial strength required to fund growth & diversification strategies.
4. Technology Leadership
To be an early adopter & IT leader & to maximise the return on investment in technology to deliver cost effective service enhancements and business efficiencies. To ensure that the IT infrastructure can meet the strategic goals of the company.
5. People, Skills & Culture
To maximise the return on investment & sustain a high performing, appropriately skilled and culturally aligned workforce & organisation structure. To provide additional opportunities
for the emerging workforce and organisation structure that is focussed on the whole of the Peoplecare business streams.
6. Corporate Strength
To ensure the company is well placed to meet the challenges & opportunities in an increasingly complex, risky, competitive & highly regulated environment. To protect the interests of the members & maintain the status as a not for profit mutual organisation.